NEW YORK – July 18, 2017 – These days, most Americans want a “dream home” that expresses their individual style; and for many, that means modern, high-end finishes like solid-surface countertops, spa-like bathrooms and chic industrial features.
The most popular images on Houzz, BHG.com, and HGTV.com, based on the number of online clicks, likes, and saves, can help gauge what today’s homeowners want in a dream home.
According to Sheila Schmitz, editor at Houzz, defining a dream home can be “an addictive experience, because people can find so many examples that speak to them personally.” She notes that, in many cases, “there’s a sense of nostalgia at work.”
The most popular photos on Houzz right now show transitional interiors that mix traditional and contemporary design elements, with daring use of prints, metals and other textures. Statement lighting in the kitchen, custom stonework in the master bathroom, and farmhouse-style exteriors with industrial-inspired fixtures have garnered the most attention.
Mariel Clark, vice president of home and travel digital for Scripps Networks Interactive, which includes HGTV, says consumers often click on photos of small, well-appointed areas when it comes to home-renovation projects.
“Our audience does gravitate toward homes and spaces that they can identify with,” says Clark.
Serene décor remains in high demand in master baths and bedrooms, adds Amy Panos, home editor at Better Homes & Gardens. “Calm is what people want in terms of their bedrooms,” she says.
However, Panos notes that homeowners are interested in dramatic entrances, with photos of oversize planters, fire pits, and colorful front doors getting the most clicks this year. “People are getting fearless about their front door,” says Panos.
Source: Wall Street Journal (07/14/17) P. M1; Dizik, Alina
© Copyright 2017 INFORMATION INC., Bethesda, MD (301) 215-468